résumé

A resume can tell you what I have worked on. It cannot really show how I think, listen, or solve problems with people. That part needs a conversation.

Asad Malik

Fullstack Developer & Technical Consultant

LinkedInGithub

Summary

For 18+ years, teams have trusted me to make sense of loosely defined work and carry it from the first conversation through launch and ongoing support. My experience spans enterprise software, websites, marketing systems and products, with much of it done directly alongside the people who operate them. Most of my career has been remote, and long-running international engagements reflect clear communication, calm problem-solving, sound judgment and reliable follow-through.

Core Skills

Frontend

Nuxt 3, Vue 3, Next.js, React, JavaScript, TypeScript, HTML, CSS, SCSS, Tailwind CSS

Backend & CMS

Node.js, PHP, WordPress, REST APIs, server routes, content workflows, form handling

Mobile & Product

Kotlin, Java, Jetpack Compose, Firebase, Firestore, Android app delivery, Google Play Console

Databases & ORM

MySQL, phpMyAdmin, PostgreSQL, Vercel Postgres, Neon, Turso, Prisma, Drizzle ORM, Kysely

Marketing Automation & CRM

Marketo, Pardot / Salesforce Marketing Cloud Account Engagement, Mailchimp, HubSpot, Brevo, ZoomInfo, Salesforce Administration, ZoomInfo FormComplete, campaign operations, list management, email programs

Analytics, SEO & Web Performance

Google Analytics, Google Search Console, technical SEO, on-page SEO, indexing support, redirects, sitemap/robots review, Core Web Vitals, caching

Hosting & Delivery

Vercel, Netlify, CloudFlare, AWS, deployment workflows, DNS basics, Git/GitHub, production support, client handoff

Site Builders & Page Tools

WordPress builders, Framer, Webflow, Elementor, performance-conscious page building

Professional Experience

Founder / Technical Consultant

Aliph Marketing Studio

Jan 2023 - Present

Run an independent technical studio delivering client websites, marketing systems, product builds, automation workflows, and technical support across web, MarTech, CRM, analytics, and mobile surfaces.

  • Lead delivery across scoping, technical planning, implementation, client communication, launch, and handoff.
  • Build maintainable websites, landing pages, workflows, tools, and product experiments under one operating base.
  • Turn repeated delivery problems into reusable systems, checklists, and technical workflows.
  • Deliver across Nuxt/Vue, WordPress, PHP, Tailwind, Firebase, Kotlin/Android, Vercel, SEO, analytics, and marketing automation surfaces.
  • Support clients and internal projects with practical architecture choices that balance speed, maintainability, and future updates.

Selected studio work

  • ExpenSpace: Built and published a native Kotlin Android expense tracking app, extending delivery capability beyond web systems into mobile product development and Google Play release workflows.
  • Website Assessment Tool: Built a public audit workflow that turns performance, UX, and technical findings into concrete, prioritized next steps.
  • Client websites: Delivered structure-first service websites for Secure Security Guards, Tedford Security Solutions, Master Solutions, and Eastsite Studio, focused on trust, clarity, performance, SEO hygiene, and low ongoing maintenance.
  • BreatheVibes: Product-quality web/app build focused on repeat-use UX, system design, pacing, and maintainable interaction patterns.
  • Studio systems: Built reusable delivery workflows, checklists, AI tooling and automations, prompt optimization workflows and technical patterns to reduce repeat mistakes across client and product work.

Independent Marketing Technology Consultant

Everstream Analytics

Dec 2020 - Dec 2022; Sep 2025 - Present

Contract support across lifecycle marketing delivery, marketing automation, WordPress updates, CRM-adjacent workflows, campaign operations, analytics, and search visibility support.

  • Implement campaign assets directly in Marketo, including emails, programs, templates, lists, and campaign environments.
  • Support WordPress updates tied to landing pages, content changes, forms, search, and marketing execution.
  • Supported marketing automation and CRM workflows across Marketo, Pardot, Salesforce, ZoomInfo, and analytics/reporting surfaces.
  • Implemented and supported form/campaign workflows, including ZoomInfo FormComplete integrations with Marketo and Pardot forms.
  • Help investigate GA4, Google Search Console, traffic, indexing, and reporting issues when reports need technical interpretation.

Independent Web / MarTech Consultant

Blue Ridge Global

Sep 2012 - Dec 2022

Long-running web and marketing support inside a stakeholder-heavy B2B environment where sequencing, reliability, and continuity mattered.

  • Supported web and marketing delivery across long timelines with changing priorities and multiple stakeholders.
  • Translated ambiguous requests into shippable work with clear ownership.
  • Shipped changes without turning delivery into bureaucracy.
  • Optimized for maintainability so teams could keep moving after handoff.
  • Reduced operational friction by keeping systems and execution patterns understandable for the teams using them.

Lead Developer (.NET Technologies)

Nested Solutions Pvt. Ltd.

Jan 2008 - Sep 2012

Developed enterprise applications using .NET, C#, ASP.NET, and MS SQL Server, with team leadership responsibility across delivery work.

  • Built and maintained enterprise web applications using .NET, C#, ASP.NET, and MS SQL Server.
  • Led delivery work across requirements, implementation, debugging, and handoff.
  • Worked on database-backed business applications where reliability and maintainability mattered.

Education

B.Sc. Computer Science (Hons)

Virtual University of Pakistan

2015