Work

Portfolio

Selected examples of consulting, client delivery, product builds, and internal tools.

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Current work

The studio and ongoing consulting work I am actively carrying forward.

Aliph Marketing Studio

2025–presentAliph Marketing Studio

The independent studio I run for client websites, marketing systems, product builds, and technical delivery.

Studio leadership • Client delivery • Marketing systems • Product builds

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•Lead delivery across scoping, strategy, implementation, client communication, and handoff
•Build websites, landing pages, workflows, tools, and product experiments under one operating base
•Turn repeated delivery problems into reusable systems, checklists, and technical workflows
•Use the studio to expand capability across web, marketing technology, Android, automation, and product execution

Context

My role

•Run client delivery from discovery through launch and post-launch support
•Build websites, workflows, tools, and product experiments under the studio umbrella
•Turn repeated delivery problems into reusable systems, checklists, and tooling
•Use studio work to expand capability across web, marketing technology, Android, and automation

Everstream Analytics

2018–2020, 2025–presentIndependent

Ongoing contract support for lifecycle marketing delivery, Marketo execution, WordPress updates, and campaign operations.

Marketo • WordPress • GA4 • Google Search Console

Link on request

•Hands-on implementation inside Marketo: emails, programs, templates, lists, and campaign environments
•WordPress support tied to landing pages, content updates, search, and marketing execution
•Analytics and search support across GA4, GSC, traffic investigations, and reporting needs

Context

My role

•Implement campaign assets directly in Marketo when sequencing and correctness matter
•Support website updates that unblock marketing delivery, including landing pages, forms, and content changes
•Help investigate analytics, search, and traffic issues when reports need technical interpretation
•Keep execution steady across requests that touch multiple systems and stakeholders

NOTE: Kept intentionally at a system-level description so it stays accurate without exposing internal details.

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Selected client delivery

Websites and service platforms built for clarity, trust, performance, and maintenance.

Some work is described at a system level to stay accurate without exposing internal context.

Secure Security Group (UK)

2025Aliph Marketing Studio

Trust-first website delivery for a regulated service business, built for clarity and low ongoing maintenance.

Trust cues • Structure-first • Low maintenance • SEO foundations

Link on request

•Information architecture and messaging built around credibility and decision clarity
•Conservative build choices that stay stable over time
•Baseline SEO structure for long-term discoverability

Context

My role

•Shape structure and content hierarchy so the site answers buyer questions fast
•Ship a maintainable implementation that does not decay after launch
•Put basic SEO foundations in place so visibility can compound

Master Solutions (Pvt) Ltd (PK)

2025Aliph Marketing Studio

Corporate website work focused on legibility, service clarity, and long-term maintainability.

Legibility • Service clarity • Maintainable

Link on request

•Structured pages around how buyers actually evaluate services
•Reduced maintenance burden by keeping complexity intentional
•Made updates safer for non-technical edits and content drift

Context

My role

•Organize services and project content into a buyer-friendly structure
•Keep implementation choices simple enough for future edits
•Balance presentation with performance and maintainability

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Earlier consulting

Previous consulting work that shaped how I approach reliable delivery and maintainability.

Blue Ridge Global

2012–2022Independent

Long-running web and marketing support inside a stakeholder-heavy B2B environment.

Long-running support • Stakeholder alignment • Maintainability

Link on request

•Supported delivery where sequencing, reliability, and continuity mattered
•Shipped changes without turning execution into process theater
•Optimized for maintainability so teams could keep moving after handoff

Context

My role

•Translate ambiguous requests into shippable work with clear ownership
•Reduce operational friction so teams can ship without constant escalation
•Leave systems in a state that survives after handoff

NOTE: Kept high level on purpose. The point is the operating model, not a tech list.

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Product and tooling

My own products and tools, built from idea to working software.

ExpenSpace

2026Aliph Marketing Studio

MVP-stage Android expense tracking app built from scratch and published on Google Play.

Android • Kotlin • Firebase • Google Play Console

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•Built and shipped a native Kotlin product from concept to public release
•Designed around personal and shared expense spaces, not just isolated transactions
•Worked through Firebase-backed data, app state, release packaging, and Play Store publishing
•Extended my delivery surface from web systems into Android product development

Read the case study

Context

My role

•Build and ship native Android features using Kotlin
•Work through app release constraints, Play Store packaging, and product iteration
•Design around personal and shared expense tracking flows
•Use the app as proof of mobile product capability beyond web delivery

Website Assessment Tool

PublicAliph Marketing Studio

A public workflow that turns performance and UX audits into concrete, prioritized next steps.

Decision support • Audit workflow • Prioritization

Link on request

•Designed for decision support, not vanity scores
•Translates audits into prioritized actions
•Used as part of discovery and improvement planning

Context

My role

•Make “what do we fix next?” easier to answer
•Reduce debate by grounding decisions in measurable constraints
•Keep outputs readable for non-technical stakeholders

BreatheVibes (Web + App)

2023–2024Aliph Marketing Studio

A product-quality build used to explore system design, pacing, and calm UX restraint.

Product thinking • System design • UX restraint

Link on request

•Deeper systems work beyond brochure sites
•Explores what calm feels like in software, not just visuals
•A reference point for architectural decisions that carry into client work

Context

My role

•Build for reliability and repeatable flows, not one-off pages
•Design interactions that stay quiet and usable under repetition
•Use constraints intentionally: performance, offline behavior, and simple mental models

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